Authenticity

Rob Dawber

Lucid invited drivers to share their personal experiences on the DVD for authenticity, and this has been key to its success.

The stories drive home the point that everyone will experience traumatic events at some point in their life, and these events can have very serious safety implications on duty.

Dominic Buckley, Chief Assessor (Infrastructure) at Iarnrόd Ěireann enthused, “The DVD is impressive, particularly because of the use of real drivers. I am an advocate of using real people who both know and understand the job, so well done to you and the team!”


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