API Photographic Services: From a Unique Idea to a Successful Business

Image of Any Peel at work

Andy Peel is the founder and director of API Photographic Services. He worked for nine years as an account director in the advertising industry before launching API.

“Outdoor advertising has been growing faster than any media, except the internet. It is also the least accountable form of advertising. A client may spend a half a million pounds on a poster campaign but never get to see what it actually looks like.”

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