ARC visual identity sparks success

14 May 2006

Lucid has developed a visual identity for ARC Resource Solutions, a specialist recruitment consultancy.

ARC Resource Solutions

The newly created company needed a high impact and professional-looking brand to help it stand out in a competitive market.

Lucid was selected to create an identity that would also reflect the enthusiasm of founding directors Adrian Bowen and Debbie Cole, who aim to build strong relationships with their clients by working collaboratively.

Director Adrian Bowen said: “Lucid took the time to find out what it is we do and to understand our business. We were not simply looking for a design agency to create a brand that looked good, but a company that could advise us on the best visual identity to really represent our business and reflect what we do.”

“There is a real energy in our chosen branding.”

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