Bacardi Blend

Lucid partnered with Pure Blue Ocean to deliver capability expertise within the retail sector, supporting Bacardi in the transformation of its Price to Trade and Terms processes. We designed and developed a comprehensive blended learning programme combining face-to-face workshops, e-learning modules, video content and a podcast. The programme was created to build understanding, consistency and practical capability across the organisation during a significant business change initiative. The solution adopted a dual-level learning approach: a foundational learning pathway providing an introduction to key concepts for a broad audience, whilst a more detailed practitioner programme offering in-depth guidance, tools and techniques for those directly involved in the process. This blended approach enabled Bacardi to communicate complex commercial concepts effectively while providing detailed support for those implementing the new ways of working.